Leading the Next Era of Everyday Wellness
Our Executive Team leads with curiosity, courage, and care — turning science into solutions that elevate everyday wellbeing across nutrition, supplements, and skincare.
Nathan Cheong
Chief Executive Officer
Leads Nuchev’s strategic growth across multi-channel wellness platforms.
Nathan brings over 20 years of experience in complementary medicine, natural healthcare, and FMCG leadership. He is a seasoned CEO and Director with a strong record of driving growth across both consumer and practitioner health sectors.
Full Bio:
Nathan commenced as Chief Executive Officer of Nuchev Limited on 12 May 2025, having previously served as a Non-Executive Director from September 2024 to February 2025. His deep understanding of Nuchev’s portfolio and purpose allows him to unite commercial performance with scientific integrity.
Throughout his career, Nathan has held senior leadership positions across some of the industry’s most respected organisations — including CEO roles at Melrose Group and Life-Space Group, Managing Director at Designs for Health, and executive leadership positions at BioCeuticals (a Blackmores company), Global Therapeutics, and Herbs of Gold.
Nathan has also served on the Board of Complementary Medicines Australia, contributing to industry-wide advancement in regulation, quality, and practitioner education.
He holds a Bachelor of Science (Psychology & Biochemistry), Bachelor of Social Work (Sociology), Advanced Diploma of Naturopathic Medicine, and Bachelor of Health Science (Naturopathy). Nathan is a member of the Australian Institute of Company Directors (AICD) and the Australian Traditional Medicine Society (ATMS).
Fiona Scrymgeour
Chief Marketing Officer
Builds purpose-led brands through insight, innovation, and storytelling that connect science with everyday wellbeing.
Fiona is an accomplished marketing leader with over Fiona brings more than two decades of experience leading high-performing teams across retail, pharmacy, and eCommerce in both domestic and international markets. across the nutrition, supplements, and skincare industries. She is recognised for her ability to blend strategic insight with creative execution, delivering strong commercial growth and consumer trust in both domestic and international markets.
Full Bio:
Fiona is a results-driven marketing leader with deep expertise in brand transformation, portfolio strategy, and omnichannel growth. At Nuchev, she directs strategy and execution across Oli6®, Brauer™, Skin Physics®, and Rapid Loss™, uniting data-driven insight with creative storytelling to elevate each brand’s reach and impact.
Her career spans senior leadership roles at Cannatrek, Life-Space Group, VUSH, and Total Beauty Network, Waterford Wedgwood, and Big W where she led multi-brand portfolios across nutrition, supplements, wellness, skincare, premium consumer goods, retailing and B2B Practitioner. Fiona has driven strategic business and brand direction and overseen major brand elevations, new product launches, and digital transformations that have driven both consumer trust and commercial performance.
Fiona holds a Bachelor of Commerce (Marketing) from the University of New South Wales. She is known for her collaborative leadership style, strong commercial acumen, and passion for mentoring high-performing teams.
David Curie
Chief Commercial Officer
Champions retailer and practitioner partnerships across all regions.
David is an accomplished commercial leader with over 20 years of experience across FMCG, agriculture, and health & wellness. He brings a proven track record in building category leadership, expanding markets, and forging strong partnerships with retailers and practitioners.
Full Bio:
David joined Nuchev Limited in February 2025, bringing deep expertise in sales, category management, and international expansion. Prior to joining Nuchev, he served as Commercial Director & Head of Sales at Life-Space Group, where he led the probiotics portfolio’s growth and strengthened key customer relationships across pharmacy and grocery channels.
His previous leadership roles include General Manager at CherryHill Orchards, where he expanded the company’s food and beverage footprint, and senior commercial positions at Heritage Brands, Symington’s, and Coles. Earlier in his career, David worked with Procter & Gamble and Gillette across the Asia-Pacific region, leading global promotional strategy and category ROI initiatives.
David holds a Bachelor’s Degree in Mathematics & Statistics and brings global perspective and commercial discipline to Nuchev’s growth and partnership strategy.
Helen Hovenga
Head of Human Resources
Builds empowered teams through a culture of trust and innovation
Helen is a senior HR executive with extensive experience leading people and culture transformation across global and ASX-listed organisations. She brings a proven ability to align strategy, structure, and leadership to create high-performing, purpose-driven teams.
Full Bio:
Helen has led People & Culture functions across some of Australia’s most respected organisations, including Telix Pharmaceuticals, Peter MacCallum Cancer Centre, Mars, SABMiller, Toyota, Newcrest Mining, and Cleanaway. Her work has spanned global transformation programs, organisational redesign, and the creation of culture strategies that drive engagement, agility, and growth.
At Nuchev, Helen partners closely with the Board and Executive Team to deliver a forward-looking People Strategy that supports business expansion and fosters a culture of innovation and accountability.
She holds a Master’s Degree in Human Resources and specialises in executive coaching, strategic leadership, and change management.
