Non-Executive Director
Meng (Leo) Zhang is an accomplished business leader and entrepreneur with over 10 years of cross-border experience spanning brand management, international trade, and corporate governance. Leo joined H&S Group as a Partner in 2020 and currently serves as a Director of the Group as well as CEO of the H&S Global Brand Center (GBC), overseeing a portfolio of owned and strategic partner brands.
Under Leo’s leadership, H&S GBC has built a high-performing international team of over 200 staff across Australia, China, and Vietnam. He has played a pivotal role in driving the market success of brands such as BTNature®, Brauer, and Nutrition29 by Brauer in China’s cross-border e-commerce (CBEC) sector and the broader Southeast Asian market.
Leo began his entrepreneurial journey in 2014 with the founding of TOP Warehouse, which rapidly became one of the largest distributors of Australian and New Zealand brands to the Daigou sector. With operations in Sydney, Melbourne, Brisbane, and Auckland, the business served over 600 retail partners and reached a network of more than 100,000 Daigou’s before its integration into H&S Group in 2020.
Earlier in his career, Leo worked in the audit division of Ernst & Young, China, from 2008 to 2010, participating in U.S., Hong Kong, and mainland China IPO and audit projects across industries including agriculture, renewable energy, real estate, and manufacturing. This experience laid a strong foundation in financial management, business structure, and risk analysis.
Leo holds a Bachelor of Finance from Xiamen University, China, with electives in Accounting and Marketing. He brings to the Board deep knowledge of the Asia-Pacific consumer goods market, strong financial acumen, and strategic insight into high-growth brand development.
