Infant Nutrition Council
The Infant Nutrition Council (INC) was established in 2009 and represents the major manufacturers and marketers of infant formula in Australia and New Zealand as well as local manufacturers who are producing product for export.
The Idea Shed
Research and creative agency
The Idea Shed team has in-depth knowledge within the infant formula category, having previously worked with Nutricia, Karicare across ANZ and on the FrieslandCampina business in Asia, with a heavy focus on the Chinese market. In addition, with 8 parents within the team (11 kids ranging from 3 weeks to 17 years), they have the essential firsthand knowledge of what’s really needed from an infant formula brand. The Idea Shed was the 2015 winner of best emerging agency in the prestigious B&T Agency of the Year awards.